I founded Pushing Social to provide CMOs with a rational and business-first approach to social media marketing.
Over the last seven years, Pushing Social has been the platform for thought leadership, a book, incredible relationships, and a amazing job with an organization that I respect.
But, this isn't enough.
I have been an advertising agency digital operative for my entire career. Now, I am "the client" and I have discovered that marketing leaders on the client-side have been operating from a significant knowledge disadvantage.
CMO's and marketing specialists have been trying to navigate a fast-changing markting landscape quickly transforming into an exclusively digital battlefield. Their agencies, however, haven't kept pace. So called thought leaders, haven't offered the relevant advice executives need to make informed decisions about their digital strategies. Worse, consultants have preyed on their client's knowledge gap to offer bad advice at exorbitant rates.
As the Integrated Marketing lead at my company, I could see, with new clarity what my new peers needed to know along with a passion to make sure that "the client" was equipped to lead their teams.
CMO Cheat Sheets is my answer to the question "What do I need to do today to move the needle with digital marketing?"
Most of what you read in the digital marketing thought leadership space is complete bullsh*t. Poorly tested opinions masquerading as fact. Everyday, I seek the best advice possible to make difficult marketing decisions. You do to. I will help you separate the garbage from the gold. Practical experience from hope and double rainbows.
Like me, you are all-in on digital media, inbound, content, and social media marketing. Now, you need to know the best "how to get it done" advice you can get. Most importantly, you need it from a peer who isn't charging you by the hour. CMO Cheat Sheets is your resource.
I am excited and privileged to stand in your corner. Let's grow our business together.